Regional TV Marketing is the marketing & research body operating on behalf of Australia's regional TV broadcasters. RTM supports advertisers and media agencies with specialist regional market research and regional advertising effectiveness case studies.
To arrange a presentation of category and brand specific regional consumer research call (02) 9929 2122.
Attractive Demographics
36% of the total national population (over 8 million people) live in regional TV markets. The regional population skews to high spending demographics such as young families with children (38% of national population) and people over 50 (40% of national population).
Consumer Spending
As a result of the lower cost of living and buoyant regional economies, the financial wellbeing of regional consumers has grown steadily in the past 4-5 years. Average discretionary income is now on par with the Metro average. Regional markets typically represent between 36% and 40% of consumer spending in most major categories.
Cost Effective TV
Regional TV CPM is around 45% less than Metro TV. As a result, return on advertising investment is double the Metro market average.
