Australia’s aging baby boomers (those born between 1946 and 1964) are retiring earlier, living longer and turning to regional Australia. Lower cost of living and the more relaxed pace of life offered in regional Australia provides an attractive lifestyle for this group, particularly as they head into retirement.
Already, over 40% of Australia’s growing retiree population are living in regional TV Markets.
"I have an official SKI club (spending the kids inheritance) T-Shirt. We've just spent four weeks in Europe. Next year we're going to the south island of NZ and we've put a deposit on a March 2008 P&O cruise around Australia. Now my wife has told me to sort out some more money so we can fit in a trip to Italy too!" Terry, aged 60 years, Wollongong
Demographic Overview for People 45-64
|
People (45-64 )
|
Met
|
Reg
|
| Married / De Facto |
77%
|
74%
|
| Children in HH |
27%
|
23%
|
| Already retired |
12%
|
15%
|
| Own home outright |
43%
|
42%
|
| Purchased White Goods in P 12 M |
21%
|
22%
|
| Purchased a Car in the P 12 M |
14%
|
16%
|
| I feel financially stable at the moment |
64%
|
63%
|
| I like to take holidays within Australia |
80%
|
84%
|
Source: Roy Morgan Single Source (12mths to March 2010)