There are 1.5m people 25-39 living in regional Australia (32% of the national total). Generally, in this demographic segment, regional people are more likely to have families, be married/ de facto and have a household income >$50k. Additionally home ownership is higher as a result of the greater availability of reasonably priced housing.
"I spend money on my car, presents for my nieces and nephews, clothes, make-up, jewellery, all that. I spend heaps on travelling. That's where all my money goes - at least I'm having a good time." Tegan, aged 25 years, Dubbo
"When we moved we bought a new fridge, a new dining suite and a new lounge suite. This house has two lounge rooms where the other house only had one. We also splurged on a really big dining table with ten chairs because you couldn't just have a pokey little dining table in this great big area." William, aged 39 years, Newcastle
Demographic Overview for People 25-39
|
People (25-39) |
Met |
Reg |
| Employed FT or PT |
80% |
76% |
| Married / De Facto |
63% |
68% |
|
Children in HH |
51% |
63% |
|
Household Income $50K |
54% |
58% |
| Own or paying off home |
55% |
56% |
| Bought white goods P 12 M |
27% |
29% |
|
Bought Major Home Entertainment P 12 M |
38% |
41% |
| Went to night club / pub / club Past 3 Months |
65% |
69% |
|
I feel financially stable at the moment |
55% |
55% |
Source: Roy Morgan Single Source (12mths to Sept 2007)