Generally speaking, regional teenagers share the same attitudes and social values as those living in metro markets with friendships, sport and music commanding most of their interest.
Regional teenagers share the high spending power and passion for technology adoption of their capital city counterparts. They also continue to show exceptionally positive responses to free to air TV advertising.
Advertisers in search of social, fashion concious, early adopters will benefit from targeting the 36% of Australian teenagers living in regional TV markets.
“ I would like to travel around the world a bit. I would probably go to Europe. I hope to still be living in Sale, I just like it here, I know lots of people here, my family’s here.” Diane, aged 15, lives in Sale VIC
"Mum does all the grocery shopping, usually once a week in Albury. If I shop for anything it's in Albury too. They have all the chain stores and everything you need." Mark, aged 17 years, lives in Jindera approx 25-30km from Albury
Demographic Overview for People 14-24
|
People (14-24)
|
Met
|
Reg
|
| Employed FT or PT |
51%
|
50%
|
| Students |
72%
|
63%
|
| Personal Income $30k + |
19%
|
18%
|
|
Purchased Clothes Past 4 Weeks
|
53%
|
57%
|
| Own a Mobile Phone |
85%
|
88%
|
| Rented Video / DVD past 3 months |
51%
|
54%
|
| Currently Living With Parents |
68%
|
65%
|
Source: Roy Morgan Single Source (12mths to March 2010)