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Current Newsletters & Research

RTM produces regular research reports and newsletters reporting on regional consumer confidence, family finances and the latest data on major consumer spending categories such as cars, household items and appliances.  We also regularly explore changes in regional consumer behaviour. RTM uses as its source, regional survey data supplied by foreseechange, ABS, Roy Morgan and VFACTS.

  

Consumer Research Reports

 TitleDescription 
NEW: Regional Consumer Pulse April 2008 - Part 2The second edition of Regional Consumer Pulse looks at the effects of high employment, economic diversity and booming resources on regional affluence.Download
Regional Consumer Pulse March 2008 - Part 1Regional housing affordability and robust consumer spending ensure that regional markets are a safe haven for advertising investment in uncertain times. Download
Regional Consumer Research July 2007Regional consumers now have higher discretionary spending power than at any time since 2003 and half of all consumers in regional Australian towns and cities agree that they are financially comfortable or have no financial worries.Download
Regional Consumer Pulse 2007Consumer spending power in regional Australia grew again in 2006 to be at its highest level in four years and will grow again in 2007 according to the latest research from foreseechange.Download
Consumer Spending Forecast Dec 20072008 will be a record year for consumer spending in regional Australia according to the latest data from Charlie Nelson's forseechange survey.Download
Regional Australia Hearts & MindsIncrease brand loyalty and market share by understanding regional Australians' attitudes to advertising, big business and social issues.Download
Regional Consumer Pulse 2006Detailed analysis of regional household spending and income using ABS data. Includes commentary by Charlie Nelson.Download
Regional Quality of Life Report 2005Regional Australians are more satisfied with their quality of life. Plus Charlie Nelson predicts consumer spending will be more resilient in regional markets than capital cities.Download
Regional Consumer Research Bulletin July 2006Regional consumers' willingness to spend has continued to grow following the federal budget and appears relatively unaffected by interest rate and fuel price hikes.Download
  

Car Sales Reports

 TitleDescription 
NEW AUG 2008Regional sales have proved resilient in the first half of 2008 growing by 2% YOY. Luxury cars, SUV’s and small cars continue to be the highest growth segment.Download
Feb 2008 2007 saw over 1 million new cars sold nationally while regional markets also hit a record high with 332,778 new vehicles sold.Download
Aug 2007 Record year for regional car sales with industry observers predicting Australian new car sales will break the 1 million sales barrier for the first time in 2007.Download
Feb 2007Manufacturers specialising in the light, small and medium segments posted spectacular sales growth in regional markets in 2006.Download
Feb 2006How increased investment on regional TV has helped premium imported cars become the fasting growing in regional Australia.Download
Aug 2006Luxury SUV is the fastest growing segment in regional. Includes regional buyer profile and why they are different from metro.Download
Aug 2005Free to Air TV has been a key weapon in the battle between Audi, BMW and Mercedes in regional Australia. Download
  

Miscellaneous Guides & Reports

 TitleDescription 
NEW: Regional TV Guide 2008Coverage maps, population potentials, network affiliations, sales contacts.Download
Regional TV Guide 2007Coverage maps, population potentials, network affiliations, sales contacts.Download
Regional TV Guide 2006Coverage maps, population potentials, network affiliations, sales contacts.Download
Top 20 AdvertisersTop 20 advertisers on regional TV and ranking on metro TV.Download
Guide to Diary TV MarketsDetailed 8 page guide to RTV diary markets, including market profiles, demographics, network affiliations, potentials and case studies.Download