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| NEW: AdNews 2 May 2008 | Marketers are ignoring regional cash with many big brands overlooking the spending power and high population growth of regional Australians in their allocation of marketing budgets. | Download |
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| The Australian 8 Nov 2007 | Anne Parsons, chief executive of Mediacom looks at why we must explore regional markets and dispels the stereotype of a traditional regional Australian. | Download |
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| SMH 23 Aug 2007 | Paul McIntyre reports that big companies are realising there is more to regional Australia than farms and reveals that regional TV is stealing advertising dollars from metro TV. | Download |
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| AdNews Feb 2007 | Regional Australians have shrugged off their unsophisticated image with a new report showing regional consumers are more socially aware and responsive to acts of corporate responsibility than their metro cousins. | Download |
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| The Australian 5 Oct 2006 | Mark Day reports that the bush is bombarded with services; communications have advanced amazingly and the bush has not missed out. | Download |
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| Marketing Magazine Oct 2006 | Beyond the city limits; a look at marketing in Australia's booming regional areas. | Download |
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| AdNews Aug 2006 | Regional TV's push for recognition; it talks to 36% of the population yet receives only 20% of TV spend. The regional TV sector is gearing up for a fight against big city bias and the guns are loaded. | Download |
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| B&T Jul 2006 | A new study has found that spending in regional areas has grown by 25% since June 2005, with consumers seemingly unaffected by rises in petrol prices and interest rates. | Download |
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| B&T May 2006 | Debate around media ownership laws have put the spotlight on Australia's regional media and the role it plays for both communities and advertisers. | Download |
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| B&T Sept 2005 | Challenges for regional media; while regional TV's cost-effective model gains attention from advertisers, it's radio and newspaper counterparts need to start planning for the future if they are to remain relevant. | Download |
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| Marketing Mag Sept 2005 | Research reveals that regional TV drives car sales. | Download |
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| B&T May 2005 | A look at the growing 'tree-change' trend, where increasing numbers of disenchanted city dwellers are move to inland Australia. | Download |
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| AdNews Apr 2005 | Regional marketing special report: Regional Australia is a compelling offer for marketers astute enough to look beyong the city lights when planning a campaign. | Download |
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| Marketing Mag Nov 2004 | Regional marketing special report: with lower entry costs and less clutter, regional markets offer a veritable goldmine of untapped opportunity. | Download |
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| AdNews Aug 2004 | A look at the home entertainment boom in regional Australia. | Download |
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| B&T May 2004 | Report on Regional TV: advertisers recognise regional TV. | Download |
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| AdNews May 2004 | Special report on advertising in regional markets. | Download |