Regional TV Marketing Blog

I've recently been on a bit of a mission to demonstrate how communication strategies customised or specially developed for implementation on regional TV can improve the effectiveness of most brand campaigns. These regionally focussed strategies broadly fall into three categories.  The ... Read More

It seems the gradual shift of city people moving to regional Australia is going to be integrated into longer term government planning.  A new report leaked by The Australian yesterday confirms the majority of regional population growth is caused by young families moving to coastal areas w... Read More

There is a low cost or no cost way to access FMCG brand sales data to help prioritise markets of opportunity when planning media. Over the years RTM has carried out many advertising effectiveness studies for FMCG brands that have invested in Regional TV. Besides demonstrating the higher ROI... Read More