Consistent population growth
Over 36% of the Australian population live in regional TV market areas, a total audience potential of 8,487,000 people.
The recent history of population movement in Australia has centred on two phenomena, the move to cities and the move to the coast. Both the seachange and treechange phenomena have meant that the regional population has enjoyed a prolonged period of high growth.
Videos from a leading real estate group accurately portray the lifestyle and amenities of many of the fastest growing regional towns. There are over 80 locations in the series covering every state and include many of the most popular sea change and tree change destinations. I've selected four locations that are typical in many ways.
Wyong NSW
Other NSW Locations:
Ballina Batemans Bay Berry Blue Mountains Byron Bay Coffs Harbour Forster & Tuncurry Gosford Grafton South West Rocks Southern Highlands Tamworth Taree Terrigal & Avoca Beach Tweed Valley Ulladulla Yamba Kiama Lake Macquarie Mudgee Nambucca Heads Nowra Port Macquarie Port Stephens Sapphire Coast
Robina QLD
Other QLD Locations:
Agnes Waters Atherton Bribie Island Broadwater Buderim Burleigh Heads Caboolture Cairns Caloundra Cassowary Coast North Stradbroke Pacific Pines Port Douglas Surfers Paradise Toowoomba Townsville Coolangatta Coolum Beach Coral Coast Currumbin Hervey Bay Hope Island & Sanctury Cove Maroochydore Mooloolaba Nambour Noosa Heads
Colac VIC
Other VIC Locations:
Horsham Hepburn Springs Bellarine Peninsula Apollo Bay Wangaratta Phliip Island Mornington Peninsula Mildura Mallacoota Lakes Entrance Queenscliff
Mandurah WA
Other WA Locations:
Denham Bussleton Augusta Albany Inverloch Kalbarri Carnarvon Yanchep Exmouth
SA Locations:
Victor Harbour Murray Bridge The Cooper Coast Strathalbyn McLaren Vale Barossa Valley Robe & Kingston
TAS Locations:
Bridport Launceston Port Sorrell St Helens Wynyard
Urbanisation
The vast majority of the regional population live and work in well developed towns, cities and urbanised coastal areas where they enjoy a lower cost of living and high quality of life. An analysis of ABS population data in regional markets shows just under 75% of the residents of aggregated regional TV markets are living in or adjacent to a city of 30,000 or more people. According to the ABS around 80% of seachangers are people under 50 with families.