Australian Regional TV Market Population Potentials

Total People: 8,487,100

Total Households: 3,356,900

Population Shift

Increasing numbers of Australians are moving to regional cities and coastal areas, attracted by the lower cost of living, buoyant economic conditions and the opportunity to live the Australian dream.

The majority of new regional residents are young families that typically choose an urban area within an hour or two of a capital city. Favoured destinations include the Central Coast and Illawarra regions of NSW and the Tweed Heads/ Gold Coast conurbation. It is estimated that 80% of the eastern states’ regional population now live an essentially urbanised lifestyle.

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