A cross section of mainstream Australia
The demographic profile of Regional Australia varies from the national picture by a relatively small degree. In most respects regional Australians align with the majority of people in the capital cities in terms of household type, income, spending power education, age and social values.
In terms of age, regional Australians are slightly older than the national average due to baby boomers and retirees moving to regional towns and coastal spots for the better lifestyle and lower cost of living. This is no bad thing for regional economies as baby boomers represent over 50% of all discretionary spending power.
Another difference is regional people tend to start families at a younger age and are 35% more likely to have two or more children before they are 40 years old compared to the capital city average.
Regional is the new normal
According to a leading social researcher, David Chalke, the social values and financial wellbeing of regional Australia are very much in the mainstream, so much so that, that regional Australia is the now most accurate prism through which to view the future trends that apply to all of Australia.
Regional TV Commercial Break from gerry hogan on Vimeo.