Digital revolution
Regional free to air TV is undergoing its biggest expansion since the aggregation of regional TV markets in 1989 introduced three regional commercial networks. Regional markets are leading the change to digital-only TV broadcasting in Australia with the analogue switch-off to be completed on the east coast by 2012.
All the new capital city digital-only TV channels are already available in regional markets for 2010 and offer the same cost-effective regional advertising footprints as under the existing analogue broadcasting system.
In general terms media consumption habits in regional Australia are similar to the capital city markets, the difference being regional free to air TV has a slightly more dominant share of consumers' media day.
Source: Roy Morgan Single Source 12 months to Dec 2010, *AGB NMR Panorama 12 mths to Dec 2010
The power of local
Local news and advertising content is what makes Regional TV a genuine part of regional communities and ensures its higher engagement with viewers and consumers. View our short sizzle reel of local content.
The Future of TV
2020 Vision is an industry initiative dedicated to exploring the "Future of TV". To kick-start the project Think TV have commissioned a six-part documentary series canvassing the opinions of industry pioneers and experts from Australia and around the world. The first two of the series can be viewed below.
Episode One: The Multi-Screen Experience from Free TV on Vimeo.
Episode Two: The Power of Audiences from Free TV on Vimeo.
Episode Three: A New Dimension from Free TV on Vimeo.