Finding Gold in Regional
One of RTM's principle activities is putting together detailed market opportunity analyses for individual advertiser or agency briefs. Given the overwhelming time and resource pressure on media agencies this service is a valuable source of reliable and robust planning data and is provided at no cost.
These presentations typically draw on RTM's unrivalled regional consumer research resources which include Roy Morgan and Panorama as well as industry retail data and is configured to accurately align with regional TV coverage areas.
As a media owner we have access to a far more extensive research database of categories and brands than is available to individual media planning agencies and clients.
A typical presentation will include an overview of the key demographic and consume trends in regional markets followed by a CDI and BDI analysis and competitive overview as the following example for Heineken shows.
Testimonials:
"RTM provided analysis for Weetbix and for Up & Go which highlighted growth opportunities within the cereal category."
- Peter Davis, Advertising and Sponsorship Manager, Sanitarium Health Food Co.